Toyota, Ford, Honda, and Chevrolet scored well above the second-tier performances in our survey. When looking past sixth-ranked Volvo, many brands are clustered close together, showing that consumers are identifying with more brands than before, making it harder for most car companies to stand out from the competition. It also signals that buyers may be seeing merits in more brands, rather than so closely identifying single brands as "owning" a given category.
Toyota 133
Ford 118
Honda 114
Chevrolet 94
Mercedes-Benz 77
Volvo 77
Cadillac 66
BMW 66
Dodge 56
Tesla 55
Lexus 50
Subaru 50
Audi 47
GMC 45
Hyundai 43
Buick 42
Nissan 41
Smart 35
Lincoln 33
Chrysler 32
As the full report on the 2013 Car Brand Perception Survey shows, some brands are well respected in several categories, while others rest their brand image on excelling in fewer factors.
trích từ:
autos . yahoo . com / news / 2013-car-brand-perception-survey-consumers-name-top-050500453 . html
Best overall
Brand Score Toyota 133
Ford 118
Honda 114
Chevrolet 94
Mercedes-Benz 77
Volvo 77
Cadillac 66
BMW 66
Dodge 56
Tesla 55
Lexus 50
Subaru 50
Audi 47
GMC 45
Hyundai 43
Buick 42
Nissan 41
Smart 35
Lincoln 33
Chrysler 32
As the full report on the 2013 Car Brand Perception Survey shows, some brands are well respected in several categories, while others rest their brand image on excelling in fewer factors.
trích từ:
autos . yahoo . com / news / 2013-car-brand-perception-survey-consumers-name-top-050500453 . html
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