Toyota has launched its second generation Yaris-based 'ist' compact hatchback in Japan today, on July 30, 2007. Labeled "New Style, New Position", the car succeeds the original 'ist', launched in May 2002, and is, according to Toyota, designed to appeal to "second-generation baby boomers who attach importance to the spirit of innovation and individuality." The car has been given a more aggressive front bumper with fog lights positioned above the air intakes.
Compared to the original 'ist', the 2008 model will have an upgraded engine range, offering a choice of a 1.5-litre and 1.8-litre petrol engines, both in front-wheel drive and four-wheel drive. The second-generation 'ist' is, like its predecessor, less than four metres long and 1.7 metres wide and sits on 16-inch wheels. Prices will start from 1,659,000 yen (13,960 U.S. dollars) for the entry-level 1.5-litre 150G model.
After the dealer launch events on August 25 and 26, Toyota expects the new 'ist' to sell 24,000 units of the car on an annual basis in Japan.
